Job Summary:

We are looking for a Web Experience Lead who blends strong UI/UX thinking with hands-on execution across Shopify, informational websites, and Framer. This is a hybrid creative-technical role where you will conceptualize digital experiences, design them in Figma, and independently build out 60-70% of Framer projects. You should be someone who thinks in systems, understands brand narrative, and can use AI tools to accelerate content, copy, and design exploration.

As a WEL, you’ll work at the intersection of design, development, storytelling, and web performance — ensuring every website we ship is strategically thought-out, visually elevated, and conversion-ready.

Responsibilities and Duties

1. Website Strategy, Design & Execution

• Lead UX thinking, wireframing, and high-fidelity UI design for Shopify and informational websites.

• Build structured design systems and prototypes in Figma.

• Execute and develop up to 70% of Framer-based websites (design + build).

• Ensure responsive, accessible, fast-loading, and conversion-focused design delivery.

• Collaborate with developers to translate complex UI into pixel-perfect front-end execution.

• Conduct pre- and post-development quality checks.

2. Brand Experience & Creative Thinking

• Translate brand strategy into compelling digital experiences.

• Write clear, engaging, brand-aligned website copy using both human writing and AI.

• Use AI tools to create moodboards, image assets, art direction, and content variations.

• Maintain coherence of visual identity across all digital touchpoints.

3. Web Performance, CRO & Experience Optimization

• Audit user flows and page structures to recommend conversion improvements.

• Align UX with SEO and performance guidelines for better rankings and engagement.

• Ensure websites meet modern navigation, UI, and micro-experience standards.

4. Leadership, Ownership & Collaboration

• Take full ownership of web experience for assigned projects — from concept to go-live.

• Present design and UX decisions clearly to clients and internal stakeholders.

• Collaborate closely with strategy, copy, development, and creative teams.

• Mentor junior designers on UI/UX fundamentals and process.

Required Qualifications

• 3+ years of experience in website UI/UX design, with strong exposure to Shopify and/or D2C brands.

• Strong portfolio featuring Shopify, informational websites, and at least 1-2 Framer builds.

• High proficiency in Figma (design systems, components, auto layout, prototyping).

• Ability to design and partially develop websites on Framer (60-70% of execution independently).

• Experience writing UX copy, microcopy, or website content.

• Ability to use AI for concepting, copy refinement, asset creation, or design acceleration.

• Strong communication skills and experience presenting work to clients.

• Ability to think strategically about brand narrative, web journeys, and business goals.

Nice-to-Have

• Understanding of HTML/CSS/JS for smoother developer handoff.

• Hands-on familiarity with Shopify theme structure.

• Experience with Webflow (bonus, not mandatory).

• Experience working with analytics tools (GA4, Hotjar, Clarity).

• Ability to create micro-interactions, animations, or motion for the web.

About MediaX's Website/Branding Department:

MediaX partners with national and regional brands to build high-performing digital systems and elevated brand identities. From strategic planning to hands-on Figma and Framer execution, we take full ownership of web design and development. With 200+ completed website and branding projects, our team works at the intersection of brand storytelling, strategic UX, and strong technical execution — delivering websites that look exceptional and convert consistently.